Photo by Hans Vivek on Unsplash
Photo by Hans Vivek on Unsplash


It’s official I now feel initiated into the world of media.

Prior to Soulful PR Live, run by Janet Murray, media and journalism felt like a fast paced heady mix of content, amidst a flurry of breaking news, grabby headlines and a mad rush to be the first to trend on something. But during my day with journalists, I learnt something completely different.

Journalists are open to ideas, all sorts of ideas and stories, lots of stories.



It isn’t all about breaking headlines, or an insatiable desire to  be ‘trending’. It’s not even about being ahead of a curve.

It is so much more.

Would you believe if I said,

  • There are actually days when they sit at their desks wondering what to write.
  • They do like going for coffee and meeting people.
  • They do want our voices and stories to be told.


They do have a demanding job to do but you can help them do their job by providing them with the best content for their readers.

That is their ultimate aim.

“If a woman reads our article and thinks ‘that was a waste of time’ we’ve failed her” said Lynn Enright from the Pool.

There is of course in every week ‘busy days’ and there is definitely a ‘no go’ contact time, like after 3pm and weekends and there is also an art to writing a headline. But it really is as plain and simple as that.

Here are a few words they conveyed to help encourage, educate and inspire.

Even though the world is fast paced with many conversations taking place both on and offline, day in and out. The reality is …..

“ We are desperate for stories”

Keir Mudie: Sunday Mirror/People

Maya Wolfe-Robinson: The Guardian said

“We want to hear your voice”

“We are looking for a smart opinion well expressed”

“Don’t pre-write an article, just send in a pitch and we will help you write it”

Annosh Chakelian: New Statesman

“We are looking for random, quirky content and open to new voices”

Lynn Enright: The Pool

“ Be specific on your pitch” and keep asking yourself ‘why is ‘the pool’ right for your story?

Andrea Thompson: Marie Claire magazine asks you to consider …

“Do you have a life changing moment to write about?”’

Abigail Radnor:  Guardian weekend magazine confirms

“We are on the hunt for brilliant stories well told”

Catherine Carr: BBC Radio 4’s Woman’s Hour encourages to

“Send in your expertise in a light way."

"And start to build relationships with your local radio station first”.

Adrian Butler: ITV’s Good Morning Britain confidently stated

“A good producer will make the best of you, I want to get as many people on TV as possible” So.  “Put the best of yourself out there”.



The ripples of potential were tangible in the audience at SPRLive 2017 there was sheer passion in the room for collaboration, it is two way traffic.

  • It is all about building relationships.
  • Share stories with passion and sincerity.
  • Send in an idea, the worst that can happen is they don’t respond, but then again they just might.



Here is a great template for pitching your idea to a journalist, written by Janet Murray .